FORCE 3 Pro Gear
A single space designed as a flagship store, content creation set, and media event space.
Led the design and interactive strategy in collaboration with sales merchandizing for the development of a multi-purpose location which acted as the flagship store, event space, and backdrop for social media. This project had a 6-week timeline from conceptualization to opening event attended by MLB players.
-Retail Store Design
-Conceptualization & Rendering
QUADREAL PROPERTY GROUP
A hand crafted art installation for the historic commerce court.
The QuadReal property group commissioned an artistic installation for the historic commerce court. This striking exhibit, a play on tone and shape, was composed entirely of over 2400 pieces of hand formed cardstock spanning over 48 feet
-Conceptualization & Rendering
-Construction & Installation
TSC/ROGERS MEDIA
Leading all creative aspects of the broadcast, starting from the ground up.
A multi-year process, it began by designing their broadcast studios, overseeing the creation of environmental graphics, wardrobe, and set customization for priority brands such as Disney, Lancôme, IT Cosmetics, Make-up Forever, Dyson and more.
-Broadcast Studio Design
-Conceptualization & Rendering
-Creative Direction
-Project Management
The Shopping Channel required that their studios be dynamic - if not elastic.
Broadcasting 364 days of the year for 17 hours each day, TSC needed highly captivating spaces with the ability to quickly transform. Via the use of over 1000 square feet of integrated lightboxes, 4 mobile walls, and multiple LED video displays, these new studios allowed TSC to create custom retail spaces for leading brands in a rapid-fire, cost effective, and repeatable manner.
DR. JANINE
A strategic studio design that facilitated a social media following increase of over 800%.
Producing large volumes of content each week, the Dr. Janine brand needed versatile backgrounds to ensure their content always looked fresh and engaging. A 360° shooting configuration incorporating monitors and large scale mobile walls allowed for a kitchen, interview, fitness, retail, beauty, and multi-functional space to fit in only 1400 square feet. In under one year, the content created in this studio drove the brand’s following from 55,000 to almost one million on TikTok & from 60,000 to over half a million on Youtube.
-Broadcast Studio Design
-Conceptualization & Rendering
BROOKSTONE
Establishing a graceful and distinguished brand identity through an experiential retail space.
Enlisted by Brookstone to illustrate the brand identity of a new product line by way of the showroom design and product presentation. Creative direction, fixture selection, and product planograms were key elements of this project.
-Showroom Design
-Conceptualization & Rendering
TORONTO FASHION WEEK/TSC
Six hours to build, light, and prop an entire exhibit.
When TSC decided to be part of Toronto Fashion Week, they knew they needed various interactive spaces - a pop-up shop, interview stage, and broadcast corner - to make their presence impactful. The venue, however, could only give TSC 6 hours to set up. For this project, a highly strategized design allowed for an impactful space to be built, lit, camera tested, and merchandized in the limited time frame.
-Conceptualization & Rendering
-Construction & Installation
-Product Merchandizing
-On-Set Art Direction
