ROLE: Set & Retail Designer
CLIENT: FORCE 3 Pro Gear
DATE: Aug - Sept 2022
LOCATION: Stratford, CT
Led the design and interactive strategy for a multi-purpose space serving as a content studio, event space, and product showroom. This project had a six-week timeline from concept to launch, with an opening event attended by various Major League Baseball players.
SCOPE OF WORK
• Conceptualized and designed the showroom in its entirety
TOOLS & SOFTWARE
• SketchUp
• Rhino
• Adobe Photoshop
• Adobe Illustrator
PROJECT DETAILS
• Designed all areas of the 1,800 sq. ft. space, ensuring a cohesive and functional layout
• Chose materials and finishes for custom-built components
• Advised on the selection of display fixtures and merchandising elements, including hangers, tags, and accessories
• Developed product planograms and detailed layout plans to optimize merchandising and spatial flow
• Provided detailed guidelines for filming in designated media content backgrounds
• Specified the installation of high speed, camera-friendly LED lighting in all display cases
ROLE: Installation Designer
CLIENT: Quad Real Property Group
DATE: Oct - Nov 2023
LOCATION: Toronto, ON
Conceptualized and constructed an original origami concept art installation spanning 48 feet across 3 storefronts, in the historic Commerce Court Building.
Sustainability was a key consideration, and the majority of the display was made from recyclable materials.
SCOPE OF WORK
• Conceptualized and designed the installation
• Full 3D workflow in Rhino: Model, materials, lighting, and rendering created entirely in Rhino
• Prepared 2D files for laser cutting & scoring
• Hand made approximately 350 tetrahedrons in a traditional origami fashion
• Constructed white structural backdrop for each window display
TOOLS & SOFTWARE
• Rhino
• Adobe Illustrator
• xTool Creative Space
Conceptual Rendering
Close up of hand made tetrahedrons
ROLE: Set Designer & Manager
CLIENT: Rogers Media / TSC
DATE: 2013 - 2023
LOCATION: Mississauga, ON
Designed and oversaw the construction of a 4,000 sq. ft. broadcast studio, consisting of four separate sets, for Rogers Media / TSC.
Delivered captivating spaces with the ability to transform in minutes through integrated lightboxes, video displays, and mobile walls. These new sets enabled TSC to quickly customize retail spaces for leading brands in an inexpensive, efficient, and repeatable manner.
Construction budgets ranged from $40,000 to $200,000 per set.
SCOPE OF WORK
• Provided all original set designs
• Created design drawings for fabricators in SketchUp
• Oversaw the set dressing and customization of these spaces on a ongoing basis
• Created environmental graphics for lightboxes
• Approved content created by graphics department for on-set video displays
• Sourced and purchased furnishings and décor
PROJECT DETAILS - SET 1 & 2
• 1000 sq. ft. set, constructed in 2019
• 1 x 4K video display and 300sq. ft. of lightboxes allowed for the space to be easily customized
• Modular, mobile walls allowed for further customization.
• Backlit shelving areas also doubled as lightboxes
PROJECT DETAILS - SET 3
• 1200 sq. ft. set, constructed in 2016
• 4 x 4K video displays and 400 sq. ft. of lightboxes allowed for the space to be easily customized
PROJECT DETAILS - SET 4
• 1800 sq. ft. set, constructed in 2013 with modifications made in 2019
• 2 x video display walls (5400x3840), 3 x product display cases, stage riser and removable runway allows for versatility
• Incorporated a section of up-lit flooring for shoe presentations, featuring a removable cover for when not in use
ROLE: Set Designer
CLIENT: Dr. Janine
DATE: Feb - July 2022
LOCATION: Toronto, ON
Commissioned by the Dr. Janine Group to create a comprehensive social media broadcast studio, with six distinct shooting areas in only 1200 sq. ft.
Within one year, Dr. Janine's social following grew from 60k to 515k on YouTube and from 55k to over 1 million on TikTok.
SCOPE OF WORK
• Provided all original set designs
• Created design drawings for fabricators in SketchUp
• Provided decor details including wood stain, wall colours, door colours, countertop selection & light fixtures
TOOLS & SOFTWARE
• SketchUp
• Adobe Photoshop
• Adobe Illustrator
Broadcasted Content
Social Media Content
Social Media Content
ROLE: Set & Retail Designer
CLIENT: Brookstone
DATE: Aug 2017
LOCATION: Merrimack, NH
Chosen by Brookstone to illustrate the brand identity of a new product line through showroom design and product presentation. Creative direction, fixture selection, and product planograms were key elements of this project.
SCOPE OF WORK
• Provided all original showroom designs
• Created illustrations using Procreate
TOOLS & SOFTWARE
• SketchUp
• Adobe Photoshop
• Adobe Illustrator
• Procreate
ROLE: Set Designer
CLIENT: Toronto Fashion Week
DATE: Feb 2018
LOCATION: Toronto, ON
Designed a pop-up shop, interview stage, and broadcast corner for Rogers Media at Toronto Fashion Week. For this project, a highly strategized design allowed for an impactful space to be built, lit, camera tested, and merchandized in the limited time frame (6 hours) that was allotted to each participant.
SCOPE OF WORK
• Provided original set designs
• Created design drawings for fabricators in SketchUp
• Contracted all suppliers, including vinyl, printed graphics, and flooring
• Sourced and purchased furnishings and décor
TOOLS & SOFTWARE
• SketchUp
• Adobe Photoshop
• Adobe Illustrator
